Summary of the Role

• To plan, create and deliver engaging branded content & campaigns for clients that increases the reputation and visibility of the agencyТs creative services, as well as, develop and execute the agencyТs clients overall experiential marketing strategies.

Principal Accountabilities

• To consistently demonstrate an understanding of clientsТ expectations through the development of effective proposals and campaigns that aligns to the AgencyТs overall content & creative services strategy.
• To oversee assigned projects throughout its lifespan to ensure adherence to budget expectations and conclusion of each project with an impressive case study.
• To formulate effective communication and execution strategies for winnable and efficient campaigns that aids the achievement of clientsТ business objective.
• Internal collaboration with the creative team to design internally-led brand products that can be archived and utilized retroactively.
• Collate & compile thorough on-brand case study reports for clients & for internal purposes.

Job Description

• Intelligent understanding and Interpretation of client briefs
• Build / develop creative, usable and actionable ideas
• Developing communication strategies targeted at key audiences of the brand using the brandТs USPs
• Presenting business strategies and recommendations in proposals.
• Working with the operations team to identify consumer touch points and understand executable mechanics
• Identifying and understanding the wants, needs and motivations of key audiences for the brand.
• To analyze the business environment our clients play in and identify new platforms of promoting brands.
• To develop winnable and efficient campaigns that solve clients business objective
• Integrating design / copy & strategy development functions towards effective creative efforts of an assigned brief.

Qualifications and Experience

• Bachelor’s Degree in Marketing, Media or related fields
• 3-5 years relevant experience in a reputable marketing and/or advertising company with proven experience in developing winning branded content proposals/campaigns and client-facing communications.
• Drive for results and leaderships skills.
• Excellent Numerical and report writing skills.
• Highly creative with ability to think out of box.
• Experience in identifying target audiences and devising campaigns that engage, inform and motivate.
• Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management.
• Advanced communication and interpersonal skills.
• Up-to-date with latest trends and marketing best practices.