Senior Marketing Services Coordinator at First Bank Plc

  • 5 months ago

Job Description

Ref NO: (20000037)

Primary Location: NG-LA-HEAD OFFICE
Work Locations: HEAD OFFICE HEAD OFFICE, LAGOS HEAD OFFICE

Description

JOB OBJECTIVE(S)

  •  Drive 40% cost savings on media budget while achieving 100% media compliance via traditional, digital and new and innovative media formats to drive business goals

DUTIES & RESPONSIBILITIES

  •  Manage media advertising budget of over N750m
  • Look at the bigger picture to the bank’s media investment
  •  Be the best media negotiator in the market achieving more with less
  •  Identify the best mix of media channels to deliver advertising message to target audience using research data to ensure maximum exposure for available budget
  • Analyze and research target audience’s character, purchasing and media habits
  •  Maintain contacts with media owners, ensuring statistics, circulation and viewing figures are up to date
  • Adjust media schedules in response to the latest audience figures as well as product movements, manage budgets and update stakeholders on the effectiveness of campaigns
  •  Present media proposals, including timings and cost breakdowns, helping stakeholders to reach a final decision about their future advertising strategy
  •  Appropriately time media activities, based on usage patterns and seasonal factors
  •  Optimize advertising mileage from media buy that contribute to the implementation of group marketing objectives
  • Monitor owned outdoor sites across the country and ensure group campaigns are displayed in line with contracts signed
  • Conduct analysis to measure ROI on bulk buy and out-of-home deployments, preparing monthly reports on advertising spend across all ATL channels.
  • Lead effort to use bank buildings and other owned properties for advertising
  • Contribute to the development, implementation and review of the Group’s corporate communications strategy, in accordance with the Group’s overall strategic plan
  • Maintain the Security of all Information entrusted to the staff
  • Comply with the principles and policies in the Information Security Handbook

Qualifications

Education

  • Minimum Education: Mass Communication/marketing or related disciplines

Experience
Minimum experience:

  •  6-8 years’ work experience
  • Strong knowledge of media planning and monitoring software and tools
  •  Ability to work with minimal supervision
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Job skills
Color SWITCHER